Heritage tourism: offer them "great product"

They are sending Richard Norton Smith, executive director of the Lincoln presidential library and museum, to the Illinois state fair to try to drum up visitors. His carnival barking skills may be needed but he is ready:

"We've got an incredible product to sell, and this is a great place to sell it."

"When we decided to come, I told vendors they'd better lock up their corn dogs," he joked. "I'm on my way."

Why not serve corn dogs to Lincoln library visitors?