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Like Faust, Ayers' public identity is "Civil War historian." This was underlined in a Civil War symposium in Richmond celebrating his promotion. Present as speakers were Faust and Gary Gallagher and each spoke out of their books. There was Ayers talking about Reconstruction; Faust on the social and cultural effects of mass casualties; Gallagher on pop culture.
There was no military historian talking shop.
Perhaps the academic establishment has a specific idea about what ACW history is - e.g. social or cultural analysis and think that historians of this type seem suitable for leadership of a college.
I said earlier that Faust's appointment would influence the direction of publishing in Civil War history. So will Ayers' appointment, both in the same way.