9/09/2008

The power of partnership

It's a marketer's dream team, a publicity combination that comes around just once per lifetime: the Abraham Lincoln Presidential Library and Museum and the Illinois Soybean Association.

The ALPLM's underappreciated chief has gotten accolades in the Southeast Farm Press, AgriMarketing, Prarie Farmer, and Indiana Ag Connection.

Pure. Marketing. Genius.

We will remember this as the soybean Bicentennial.