New from Howard Jones

Howard Jones has a new work out, again on diplomacy, the specific appeal of which is described by the author:
Although there have been studies on the topic before, Jones said he is the first to cover it in one book, which was published this month by the University of North Carolina Press.
UNC Press's ACW titles are acquired by Gary "Stop the Madness" Gallagher. I understand "first to cover it in one book" as a marketing proposition, but not as a mark of value to the experienced history reader.

Looks like publishing "madness" to me.