[P]rice variances at movie theaters [are coming Spielberg said], where "you're gonna have to pay $25 for the next Iron Man, you're probably only going to have to pay $7 to see Lincoln."
"I think eventually the Lincolns will go away and they're going to be on television," Lucas said.
"As mine almost was," Spielberg interjected. "This close -- ask HBO -- this close."
Spielberg added that he had to co-own his own studio in order to get Lincoln into theaters.
Spielberg and Lucas comment on "Lincoln"
From The Hollywood Reporter: