Lincoln trails and highway trash signs

You know those trash signs posted on highways? They read something like, "This section of road picked up by Don's Auto Body." Well, get this:
Looking for Lincoln chairman Paul Beaver has presented a solution for the signage project the committee has carried on its "wish list" for several years. [... ] The group is seeking local sponsors, who would be recognized on the signs.
Great idea. I imagine the sponsors would want to come out and be photographed under their Lincoln signs, increasing heritage tourism to boot...