9/12/2006

Lincoln simulacra

Even for a drug ad, this reaches new heights of obscurity. In case you care, Rozerem ramelteon is sleep medicine.

Baudrillard: In the fourth (and farthest out) order of simulation, that which is symbolized no longer has any relation to reality - it is a simulacra, the simulation of a simulation. Conceptually, it is a free floating radical. It has broken free of any link to meaning.