The great Ralph Wilson, an Internet marketing guru from pre-bubble days, is also a bit of a Civil War buff.

He tests products for his readers and recently looked at a business idea analyzer based on the premise that he (Wilson) intended to sell uniforms to re-enactors via the Web.

The numbers with high KEI in this table represent search terms that people often use but which produce few useful results. The KEI for "civil war uniform" was 34,506, which is a through the roof rating.

Wilson is not going to start a uniform business; he simply needed an example. This points to an opportunity for someone else, probably a re-enactor who believes in business analyzers and Web commerce.