When American Public Media reports on preparation for the 150th anniversary of the Civil War, it's done on the Marketplace show.
You can predict the launching point for the program: "... states that were in the thick of the fighting are planning now to cash in on what they hope will be a boom in tourism..."
The heritage tourist - that's you - is a prize duck with no spending discipline: "the heritage tourist has really become kind of the darling of the tourism industry."
Tourism officials spout the usual mix of avarice and ignorance: "With help from the National Park's logo, town leaders expect the number of [Franklin] visitors to jump from 40,000 per year to more than 200,000."
The only thing missing here is the heritage.