The Weider strategy - consider the owners

This post has been rescinded because it was written on the assumption that Weider's publishing group is owned by the company that owns the National Enquirer. Dana Shoaf corrected this error (through Harry Smeltzer's blog):

Primedia sold the current magazine group to Weider History Group, a subsidiary of the magazine conglomerate that owned Muscle & Fitness and other fitness magazines. Those fitness magazines were sold to the media group which owns National Enquirer. The group that owns National Enquirer does not own or otherwise influence Weider History Group.

Ergo - Weider owns his own group. See the link for Shoaf's insights into the changes that are taking place.