Don't miss a visit to his robot, Rembrandt(tm) ("the Purchase Decision-Making Tool for Collecting Limited Edition Historical Art Prints").
A Guide to Historic Art Print Descriptive Writing, linked from his site, is also scathing:
The blurbwriter uses the brochure to evoke a notion that in exchange for a monetary pittance, usually $125 on up, the buyer is getting a frozen dramatic moment in time (FDMIT) that can be relived over and over by simply staring at the HAP ("historical art print"). The buyer can later sell his HAP/FDMIT at a profit...And in that, ACW print collectors share the same aspirations as the big art collectors.