Confusing the readership

A friendly reader asks, "What was your point with this: 'Female surfers in Cleveland creating Civil War websites and studying for the bar exams - say hello to our hot new demographic.'"

She is a reader of this blog and I tinged some reciprocal link courtesy with humor that didn't work. My love for arcana extends even to arcane demographics...

p.s. She is Jenny Goellnitz and she made a very fine page for A.P. Hill and Stonewall's surgeon.